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About Us


Tiger Lily is an independent online boutique offering a thoughtfully curated selection of jewellery, sustainable clothing, accessories and fragrances. Products are sourced from near and far- from pioneering European brands, to UK designers or small-scale producers from around the world. The emphasis is on providing beautiful items for the consumer who values quality and craftsmanship at affordable prices.

Tiger Lily Founder Marj Cook


“I established Tiger Lily in 2005 and for 15 years ran successful independent boutiques in Bristol and Ludlow, Shropshire. I’ve always been dedicated to creating a beautiful and unique shopping experience for my customers. Providing thoughtfully sourced products from the UK, Europe and around the globe and always eschewing mass production in favour of supporting smaller producers.

These days I’m based in Walthamstow, London. Things changed so much for all of us following the pandemic, and with the consequential shift to more online shopping, I wanted to recreate the special in-house shopping vibe through our new website.

I hope you enjoy shopping on it! Please do get in touch if you have any questions, suggestions or need help with anything else at all- I’d love to hear from you!”

Marj x